GDC Technology Sponsors the Supersession at The HPA Tech Retreat with its High Performance Media Server
Hong Kong, March 16, 2023 — GDC Technology Limited, (“GDC”) a leading global provider of digital cinema solutions, announced today its sponsorship included providing the ultra-high frame rate media server for the 2023 Supersession presented at The Hollywood Professional Association (HPA) Tech Retreat. The Supersession presented an original, immersive look at the remarkable creative and technical accomplishments of “Avatar: The Way of Water” using GDC’s SR-5400C Standalone Integrated Media Block™ with FAST (Flexible Architecture Stable Technology) high frame rate capability to show the movie in 4K 3D at 48 frames per second per eye. GDC’s media servers with FAST are the only media servers available in the market to meet filmmakers’ rigorous standards of such a high resolution and frame rate with a single digital cinema projector or direct view display.
The Supersession, which took place over a full day on February 21st highlighted the people, companies and workflows that helped create and deliver James Cameron’s brilliant vision to the screens optimized with GDC’s SR-5400C. The Supersession was presented in a theater specifically designed to deliver an immersive cinematic experience. The theater was set up with three large screens: The center screen was used for video and oral presentations; the right and left screens were used exclusively for the content selected by the filmmaker. The content was projected in 4K, 3D and high frame rate by a single RGB laser projector, which were powered by GDC’s SR-5400C.
Key features and benefits of GDC’s SR-5400 Series
The SR-5400 Series is designed with diskless CineCache (built-in cache memory). Content playback can be performed without the need of local HDD storage.
Supports the playback of thousands of movies
Take full advantage of show scheduling with Ultra Storage technology which enables the playback of over 2,000 movies when combined with Cinema Automation CA2.0 central server.
Ultra-reliable SR-Series media servers with built-in embedded power electronics used in medical and military products ensuring the overall system stability.
Compatibility with next generation DLP Cinema® projectors
The SR-5400 Series can play DCP content in 4K 3D and up to 4K at 96 frames per second and seamlessly integrates with the next generation of DLP Cinema projectors.
User-friendly and intuitive web-based user interface with wireless access
The web-based UI is user-friendly and intuitive. With drag-and-drop, filtering and navigating functions, operators can easily switch between tabs or pages. Other than accessing the UI through a computer or a laptop, wireless access is also enabled by using mobile devices such as a smart phone or a tablet.
“GDC’s passion for innovation is driven by listening to our customers and understanding their evolving needs as the industry develops new filmmaking techniques to attract and engross audiences”, said Pranay Kumar, CTO of GDC Technology. “Our FAST media servers were developed for exhibitors to screen movies beyond the traditional frame rate and deliver the filmmaker’s vision. The HPA Retreat was the perfect venue to showcase the capability of one of the most innovative products in our history.”
“From the very outset of planning the Supersession, there was no film or topic as compelling as the creative technology and innovation behind Avatar: The Way of Water,” said Loren Nielsen, vice president content and strategy for Xperi, who led the 2023 Supersession committee. “Understanding how this gargantuan project was planned, managed and executed its creative vision is the sort of topic we love to get our heads around at the HPA Tech Retreat. It was an absolute honor to work with the GDC team behind the scenes of delivering this content for the Supersession.”
About GDC Technology Limited
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider with its manufacturing facility certified with ISO 9001:2015 by SGS. GDC develops, manufactures, and sells cinema projector, media server for both projector and LED cinema display, content storage system, cinema enterprise software including theatre management system and advanced cinema automation system for the global cinema industry. GDC is a licensee of the DTS Surround and DTS:X with IAB, the object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including LED cinema, 3D product, audio equipment, projector lamp, post-production service, and Electronic Delivery System (EDS).
SR-5400 Standalone Integrated Media Block is a trademark of GDC Technology Limited. All other trademarks remain the property of their respective owners.
GDC Media Contact: Tony Adamson
Email: [email protected]
Phone: +1 (214) 686-0491
Photo: GDC SR-5400 Standalone IMB
SOURCE: GDC Technology