B&B Theatres Selects GDC Technology to Enhance the Moviegoing Experience at Its Latest Location

 Fifth Largest US Motion Picture Exhibition Company Selects GDC’s Ultra-reliable Media Server and Latest Audio Solutions for the Renovated Creve Coeur West Olive 10 Theatres in St. Louis

Creve Coeur, MO, May 18, 2023 — GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that B&B Theatres (B&B) selected the SR-1000 Standalone Integrated Media Block™ with CineCache™ and built-in cinema audio processor for DTS Surround sound for the Creve Coeur West Olive 10 luxury entertainment center. Nine of the auditoriums will offer moviegoers surround sound and B&B’s signature premium large format auditorium, Grand Screen with ScreenX, will offer guests the ultimate audio experience featuring DTS:X™ for IAB immersive sound. In addition, B&B will install GDC’s latest audio solutions launched at CinemaCon 2023, including AE-6703 AES67/AES3 32×32-channel bidirectional converter and Espedeo™ DAC Series Digital-to-Analog Audio Converter (DAC-2816 and DAC-2832).

B&B Theatres is a family-owned exhibition company headquartered in Liberty, Missouri. B&B opened its first theatre in 1924 in Salisbury, Missouri, and is known for introducing new concepts and innovations to provide the best possible moviegoing experience at all its cinemas. B&B is the fifth largest US theatrical motion picture exhibition company currently with 529 screens. B&B West Olive will be the company’s 58th location.

The original West Olive Theatres opened in April 1997 with 16 screens. The newly renovated B&B West Olive is located at 12657 Olive Boulevard in Creve Coeur. B&B will convert six of the screens for guests to enjoy B-Roll Bowling, Outtakes Arcade, and Sterling’s restaurant. The moviegoing audience will be able to comfortably watch movies in 10 auditoriums with heated leather seats, including Max Relax, which are wide chaise lounge chairs in the front row in every auditorium. Additionally, B&B will introduce the company’s signature Grand Screen with ScreenX and DTS:X for IAB immersive audio. In addition, B&B will introduce their other concepts, such as screenPlay!, a children’s auditorium devoted solely to family entertainment, MX4D motion seats and the LYRIC, an intimate, luxurious environment.

“At B&B, we base our partnerships on trust, product reliability and passion to improve the moviegoing experience. GDC has always exceeded our expectations by being one of the most trusted names in the cinema industry with reliable products and an unwavering passion to constantly improve the experience,” said Brock Bagby, executive vice president of B&B Theatres. “We rely upon GDC products at every location. The new West Olive will open with GDC’s latest audio innovations to improve the moviegoing experience for our guests.”

“B&B Theatres and GDC are longtime partners with a common goal to wow audiences with technologies developed to enhance the moviegoing experience,” said Annie Wang, president of GDC Technology USA LLC. “We have watched B&B grow over the last 10 years to become one of the leading circuits in the domestic marketplace. To witness such phenomenal growth in such a short time is a testament to B&B’s vision to bring the highest quality entertainment from coast to coast. We are proud to be a part of the B&B family and congratulate them for spreading their vision to entertain moviegoers in the St. Louis area.”

About B&B Theatres

Company History

B&B Theatres has been family owned and operated since 1924 when Elmer Bills Sr. opened a movie house in Salisbury, Missouri where the future Mrs. Bills played the piano for silent movies.  During the company’s 97 years, and four generations of family involvement, it has seen the coming of sound, color, Technicolor, stadium seating, multiplexes, and now digital cinema.

Current Operations

B&B Theatres is the 5th largest theatre chain in North America and operates 527 screens at 57 locations in Kansas, Iowa, Florida, Georgia, Missouri, Mississippi, Nebraska, Oklahoma, Minnesota, Virginia, South Carolina, North Carolina, Texas, and Washington.


About GDC Technology Limited

GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider with its manufacturing facility certified with ISO 9001:2015 by SGS. GDC develops, manufactures, and sells cinema projector, media server for both projector and LED cinema display, content storage system, cinema enterprise software including theatre management system and advanced cinema automation system for the global cinema industry. GDC is a licensee of the DTS Surround and DTS:X with IAB, the object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including LED cinema, 3D product, audio equipment, projector lamp, post-production service, and Electronic Delivery System (EDS).


About Espedeo Holdings Limited

Founded in 2006, Espedeo Holdings Limited (‘Espedeo’), a GDC Technology company is a global digital cinema display equipment and solutions provider offering premium commercial and home cinema display solutions, cinema 3D system equipment and after-sales support service.



Standalone Integrated Media Block, CineCache and Espedeo are trademark of GDC Technology Limited. All other trademarks are the property of their respective owners. 


Media Contact: Tony Adamson

Email: [email protected]

Phone: +1 (214) 686-0491

SOURCE: GDC Technology