Exhibitor:
- Jaithra Cinemas
Partner:
- TSR Films
Location:
- Kalpetta, India
With those two DTS:X for IAB auditoriums, the cinema can provide a dynamic, multi-dimensional audio experience that heightens realism, making scenes more lifelike and immersive."
About Jaithra Cinemas
Jaithra Cinemas is an independent modern multiplex located in Kerala, India (address: Silver Hills, Madiyur, Kalpetta, Kerala 673123, India). It is a prominent cinema known for its advanced cinematic technologies including Kerala’s first two DTS:X for IAB (Immersive Audio Bitstream) auditoriums and 4K projection technology, enhancing the exceptional cinematic experience for moviegoers. The theatre showcases a diverse selection of films, including the latest Malayalam, Tamil, Bollywood, and English releases, making it a popular destination for movie enthusiasts.
Challenges
Mr. Jaiswin T Jayan, founder of Jaithra Cinemas, shared: “The moviegoer demand for premium cinema experiences continues to rise. We felt the need to upgrade our systems to support advanced audio and visual formats to deliver a unique sound experience, set us apart from the competition, and maintain the high standards our audiences expect from Jaithra.”
Jaithra Cinemas aimed to identify a cinema sound format that could:
1. Provide a truly immersive experience.
2. Remain cost-effective.
3. Be compatible with immersive audio content available in the region.
4. Guarantee that every seat in the auditorium offers a consistent and high-quality sound experience.
Solutions
The chosen solution includes SR-1000 Standalone Integrated Media Block (IMB) built-in 4K, 2TB CineCache™ storage, and DTS:X for IAB rendering, along with the premium digital-to-analog audio converter. The solution was selected to bring the following benefits:
- Truly Immersive Experience: The built-in DTS:X for IAB renderer offers object-based audio technology, creating an immersive, three-dimensional sound experience by allowing sound designers to position audio elements in a 3D space.
- Operational Efficiency: The diskless CineCache (built-in solid-state storage) features incredibly fast content ingest during playback and content transfer across IMBs, as well as high-speed and high-reliability playback of HFR/HDR content.
- Content Compatibility: The SR-1000 IMB can playback available IAB DCPs ensuring a steady flow of content to the cinema.
- Consistent, High-Quality Sound Experience for Every Seat: The system integrator, TSR Films facilitated the seamless installation and calibration of the DTS:X for IAB system, ensuring that the cinema delivers an unparalleled immersive audio experience for moviegoers.
Results
Choosing GDC’s SR-1000 IMB aligns with Jaithra Cinemas’ goals and maximizes the return on investment. The result is a high-performance sound system that enhances moviegoers’ experience and sets a new standard for premium sound in the region.
Jaiswin further added: “With those two DTS:X for IAB auditoriums, the cinema can provide a dynamic, multi-dimensional audio experience that heightens realism, making scenes more lifelike and immersive. The deployment of DTS:X for IAB served as a key differentiator for Jaithra, attracting more patrons looking for high-quality, immersive experiences. The enhanced sound quality has resonated well with audiences, often resulting in positive feedback and increased repeat patronage.”