Why Cinema Needs Premium Format?

Why Premium Format?

Premium formats continue to be a significant draw for moviegoers, enhancing their overall cinematic experience. According to the 2024 Fandango Moviegoing Trends & Insights Study, 71% of general ticket buyers watched at least one movie in a premium format in 2023. This preference is even more pronounced among multicultural moviegoers and those aged 18-34, with the percentage rising to 79%. Furthermore, 74% of general ticket buyers who experienced a movie in a premium format reported that it made their moviegoing experience more enjoyable. 1

Why Choose DTS professional Audio Solutions Powered by GDC for Your Cinema?

GDC cinema audio solutions enable exhibitors to recreate realistic sound as the filmmakers intended. Now you can design any size auditorium to deliver the best listening experience for your audience, including premium large-format auditoriums featuring cost-effective DTS:X for IAB immersive audio and DTS Surround Cinema, the affordable and world’s first cinema audio enhancing technology like no other.

DTS Surround Cinema Hall

DTS Surround Cinema Auditorium

DTSX for IAB Immersive Audio Hall

DTS:X for IAB Auditorium

3 Benefits of DTS Surround Cinema Auditorium

DTS Surround Cinema’s advanced audio playback system and surround subwoofers can produce a powerful bass that traditional surround sound theatres cannot match.

1.      Every Audience Hears the Sound as Intended: Featuring DTS target curve and advanced tuning practices.

2.      Stepping-stone to DTS:X for IAB: Easily upgradable to DTS:X for IAB.

3.      Strong Identity: The DTS brand has been synonymous with innovation and high-quality sound since 1993.

4 Benefits of DTS:X for IAB Auditorium

Today 1,100+ theatres globally are choosing DTS:X as their superior immersive sound, moving audio objects precisely around the audience for a richer experience.

1.   Higher Accuracy: Object-based audio technology for precise sound movement.

2.   Flexible Speaker Configurations: Suitable for auditoriums of all sizes.

3.   Cost-Effective Retrofits: Save up to 50% compared to other sound systems.

4.   Backward Compatible and IAB Support:  Supports 5.1, 7.1 DCPs, and the new immersive audio bitstream (IAB) standard, allowing studios to efficiently distribute immersive audio content to DTS:X for IAB-capable screens worldwide. Note: With the new IAB standard, DTS:X for IAB-capable screens can play content with IAB or Atmos naming conventions.

Make a sound investment to deliver a realistic listening experience with DTS professional audio solutions powered by GDC. Learn more: DTS Surround Cinema and DTS:X for IAB Immersive Sound.