GDC Technology Unveils IAB Upgrade Option for DTS:X™ enabled SX-4000 Standalone Integrated Media Block™
Hong Kong, October 12, 2021 — GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today its award-winning GDC SX-4000 Standalone Integrated Media Block™ (IMB) featuring DTS:X immersive audio solution is provided with an upgrade option to enable IAB support.
The SX-4000 IMB has been greatly successful since its launch in 2016. Exhibitors now have the option to upgrade GDC’s current SX-4000 IMBs to DTS:X supporting IAB. This upgrade is designed to support SMPTE’s immersive audio bitstream (IAB) standard ST 2098-2 which represents a major milestone towards the goal of delivering a single interoperable immersive audio format for theatrical distribution. Supporting SMPTE’s IAB will bring even more immersive content to the DTS:X screens worldwide – exactly as the ﬁlmmakers intended.
“SX-4000 is a widely used IMB globally and it enables cinematic presentations with immersive audio, thanks to its “GDC featuring DTS:X” technology. The addition of DTS:X supporting IAB benefits thousands of exhibitors to ease their operations by supporting playback of an interoperable immersive audio Digital Cinema Package (DCP) and brings even more content to their screens. We are committed to continuously add new features not only to our latest products but also the existing models in use by our exhibition partners,” said Mr. Pranay Kumar, CTO of GDC Technology Limited.
About GDC Technology Limited
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures, and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:Xä object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens.
Standalone Integrated Media Block is trademark of GDC Technology Limited. All other trademarks remain the property of their respective owners.
Media Contact: Tony Adamson
Email: [email protected]
Phone: +1 (214) 686-0491
SOURCE: GDC Technology