GDC Technology and DTS Sign Landmark Agreement to Deliver DTS:X™ IAB Solutions
Hong Kong, August 31, 2021 — GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, and DTS®, a global leader in next-generation audio, imaging and sensing technology and a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER) (“Xperi”), announced today that they signed a landmark agreement to deliver DTS:X IAB solutions. The IAB solution is designed to fully support SMPTE’s immersive audio bitstream (IAB) standard ST 2098-2.
“Our collaborative work with DTS has never been interrupted over these years, not even during the pandemic. The engineers at GDC and DTS diligently develop the best immersive audio solutions to the exhibitors. And GDC is committed to deliver DTS:X IAB through its family of cinema servers” said Mr. Pranay Kumar, CTO of GDC Technology Limited.
“DTS is proud to work with long-time collaborator, GDC, and our content and exhibitor partners to add Immersive Audio Bitstream (IAB) to the DTS:X ecosystem. We look forward to collaborating with stakeholders to rollout IAB to DTS:X theatres worldwide,” said Loren Nielsen, Vice President Content & Strategy, Xperi Corporation.
Upgrade of DTS:X media servers to DTS:X IAB
As a part of the process to rollout DTS:X IAB, exhibitors have the option to upgrade GDC’s current DTS:X media servers to DTS:X IAB designed to fully support SMPTE’s immersive audio bitstream (IAB) standard ST 2098-2. At CinemaCon 2021, GDC has showcased the built-in 24-channel DTS:X IAB solutions.
About GDC Technology Limited (www.gdc-tech.com)
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures, and sells media servers, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:X™ IAB object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens.
Media Contact: Tony Adamson
Phone: +1 (214) 686-0491
About DTS (www.dts.com)
Since 1993, DTS, a wholly-owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER), has been dedicated to making the world sound better. In early 2015, DTS unveiled DTS:X, its open, next-generation, immersive, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new level of sound immersion by delivering truly captivating entertainment experiences in the cinema. It provides numerous customization options for cinema theater owners and allows for a flexible speaker configuration that best fits the viewing space to more accurately convey the fluid movement of sound to create a richer entertainment soundscape. For more information about DTS, please visit www.dts.com or connect with DTS on Facebook, Twitter (@DTS) and Instagram (@DTS), or contact:
Media Contact: Lerin O’Neill
SOURCE: GDC Technology