MCL Selects GDC Technology for Its Newest Cinema at AIRSIDE
MCL AIRSIDE Cinema Brings Best Possible Experience to Hong Kong’s Moviegoers with Solutions from GDC, including Media Servers and Award-winning Cinema Automation CA2.0 technology
BANGKOK, December 6, 2023 — GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that Multiplex Cinema Limited (MCL), Hong Kong’s largest cinema circuit, selected GDC solutions for its newest cinema located in the recently opened AIRSIDE shopping mall. GDC’s ultra-reliable SR-1000 Integrated Media Block and the award-winning Cinema Automation (CA2.0) were selected for MCL Airside after successful evaluating the products at Movie Town and MCL Cyberport.
MCL AIRSIDE Cinema is located at AIRSIDE, Kai Tak, a new shopping mall. AIRSIDE is a 1.9 million square feet, mixed-use commercial landmark in Kowloon, Hong Kong. It features a multi-story shopping mall with a diverse selection of dining, retail, and lifestyle brands, and dedicated art and cultural spaces. Formerly an aviation hub, the development pays tribute to Hong Kong’s iconic former Kai Tak Airport.
MCL Airside Cinema has seven houses on two levels with 944 seats, including the LUXE Theatre, a premium format auditorium to deliver incredibly vivid visuals for both 2D and 3D movies. The LUXE Theatre brings a premium and immersive audio-visual experience to all movie enthusiasts. The entire cinema is designed with the concept of ‘eyes,’ using simplified eye-shaped elements combined with warm and cool colors to create visual contrast, allowing audiences to immerse themselves in another world when watching movies.
“MCL is committed to always providing our customers with luxurious amenities. To ensure we deliver
an immersive experience, we count on companies such as GDC to provide the most innovative technologies. GDC solutions were selected for their proven product reliability and the company’s exceptional technical and customer services,” said Ms. June Wong, general manager of Multiplex Cinema Limited.”
“One of the pleasures of working in the cinema industry is constantly meeting with visionary industry partners, such as MCL,” said Dr. Man-Nang Chong, founder, chairman and CEO for GDC Technology Limited. “The installation of our products at the new MCL Airside Cinema is a testament to the fact we have been on the right path for over 20 years.”
Key Features of SR-1000 IMB
SR-1000 Standalone IMB is the only solution currently available that supports series 1, 2, 3 and 4 DLP Cinema projectors, making it the best possible solution for exhibitors with series 1 projectors that need the server replaced.
- Built with embedded power electronics used in medical and military applications
- Designed and built with cache memory in 2TB and new 4TB to playback content without hard drive storage
- Designed for near-zero maintenance and minimal total cost of ownership with 100,000 hours Mean Time Between Failures (MTBF)
Key Features and Benefits of Cinema Automation CA2.0
Cinema Automation CA2.0 is designed to fully automate work while reducing cost associated with booth operations. CA2.0 incorporates the SCL Centralized Playback Server Series – an integrated centralized
storage and playback system designed to streamline content management, and leverages machine intelligence to increase efficiency while dramatically reducing the need for human intervention.
SCL series servers offer each auditorium access to a wide assortment of movies from a centralized server without the need of local storage attached to every media server. SCL series servers are designed with scalability and reliability in mind. Their storage capacity can be customized based on the number of screens (from four to 30) and the number of movie titles (up to a few thousands DCPs) to be stored and streamed to all the auditoriums.
In addition to automating the complex procedure of manually preparing or editing show playlists, CA2.0 incorporates other impressive advances, such as:
- CA2.0 intelligently manages equipment power supply and assures industry standard screening quality automatically by smart testing and analysis
- SCL Centralized servers can ingest DCP at USB3.0 maximum speed while live-streaming content to all the media servers in a 30-plex
- CA2.0 fail-safe technology eliminates interruption in the highly unlikely event of a centralized server failure to ensure that each and every screening continues undisturbed
About MCL Cinema
Multiplex Cinema Limited (MCL) was formed in 1982 to provide audience with the best movie-going experience. MCL currently manages 17 prime cinema sites with 93 screens and engaged the No. 1 market share in Hong Kong. All of the MCL cinemas are located close to the MTR stations and easily accessible by the audience.
About GDC Technology Limited
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider with its manufacturing facility certified with ISO 9001:2015 by SGS. GDC develops, manufactures, and sells cinema projector, media server for both projector and LED cinema display, content storage system, cinema enterprise software including theatre management system and advanced cinema automation system for the global cinema industry. GDC is a licensee of the DTS Surround and DTS:X with IAB, the object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including LED cinema, 3D product, audio equipment, projector lamp, post-production service, and Electronic Delivery System (EDS).
GDC Media Contact: Tony Adamson
Email: [email protected]
Phone: +1 (214) 686-0491
SOURCE: GDC Technology