GDC Technology and DTS, Inc. Announce Strategic Partnership to Launch DTS Surround Cinema
CineEurope Delegates Will Hear a Live Demonstration of the New DTS Surround Cinema Certified Solution
to be Offered to Exhibitors Worldwide Exclusively through GDC
BARCELONA, June 19, 2023 — GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, and DTS, Inc. a global leader in next-generation audio, imaging and sensing technology and a wholly owned subsidiary of Xperi Inc. (NYSE: XPER) announced today a strategic partnership agreement to launch DTS Surround Cinema which will be offered to exhibitors worldwide exclusively through GDC. Live demonstrations of DTS Surround Cinema will take place during CineEurope at Cinesa Diagonal Mar, Screen 8 located inside the Diagonal Mar Center (across from CCIB) on June 21 at 1:00, 2:00 and 3:00 pm local time.
Key Features of DTS Surround Cinema Offered by GDC
- Optimized X-curve targets and state-of-the-art room tuning practices deliver stunning sound quality with the DTS Surround Cinema solution.
- Featuring Extended Frequency Range to significantly improve the overall quality of presentation in surround sound theatre.
- Certified DTS Surround Cinema features the core components of DTS:X installations and is easily upgradable to DTS:X for IAB.
“With audio technology playing an increasingly critical role in the moviegoing experience, we partnered with DTS to ensure we remain on the competitive vanguard. To enhance the shared experience, GDC first partnered with DTS to introduce DTS:X which replicates a real-world sound environment that transports the audience into a new dimension of sound immersion by delivering truly captivating entertainment experiences in the cinema,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited. “Now, the DTS Surround Cinema licensing program for cinema will offer theatre owners the opportunity to provide their audience the most compelling, surround sound experience possible.”
“At DTS, we rely on trusted partners to bring our technologies to life on billions of devices and in homes, automobiles, and cinemas. For the cinema industry, the GDC and DTS partnership is a powerful combination. GDC has been a trusted partner since we introduced DTS:X immersive audio in 2015,” said Loren Nielsen, vice president content & strategy for Xperi. “We worked closely together to launch DTS:X for IAB and now we are pleased GDC will bring an entirely new surround sound solution to the cinema industry for audiences to enjoy the filmmaker’s true intent.”
Be Amazed by the Live DTS Surround Cinema Demonstration at CineEurope
At CineEurope 2023, the official convention of the International Union of Cinemas (UNIC), an international trade association representing cinema exhibitors and their national associations across 39 European territories, GDC will demonstrate DTS Surround Cinema at the Cinesa Diagonal Mar in Screen 8 on Wednesday, June 21 at 1:00 pm, 2:00 pm and 3:00 pm local time. The cinema is located inside the Diagonal Mar Center across from CCIB. CineEurope will take place from June 19 to 22 at the Barcelona International Conventions Center (CCIB). To reserve a seat to hear this amazing new sound technology, register here.
About GDC Technology Limited
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider with its manufacturing facility certified with ISO 9001:2015 by SGS. GDC develops, manufactures, and sells cinema projector, media server for both projector and LED cinema display, content storage system, cinema enterprise software including theatre management system and advanced cinema automation system for the global cinema industry. GDC is a licensee of the DTS Surround and DTS:X with IAB, the object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including LED cinema, 3D product, audio equipment, projector lamp, post-production service, and Electronic Delivery System (EDS).
About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. Now, DTS is also powering imaging and sensing technologies as well. For more information, please visit www.dts.com.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and IMAX Enhanced, an IMAX and DTS partnership, have been integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.
©2023 Xperi Inc. All Rights Reserved. Xperi®, TiVo®, DTS®, HD Radio™, Perceive® and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in the United States and other countries. All other trademarks and content are the property of their respective owners.
Media Contact: Tony Adamson
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Phone: +1 (214) 686-0491
SOURCE: GDC Technology