GDC and DTS, Inc. Gain Momentum with IAB for DTS:X Upgrades
GDC and DTS Transition Worldwide Cinemas to Support IAB standard with DTS:X
BANGKOK, December 4, 2023 — GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that almost all cinemas using GDC’s DTS:X object-based rendering server technology in North America, Europe, Hong Kong, Japan, Korea, Singapore and South Asia have completed the conversion to support the international immersive audio bitstream (IAB) standard in DTS:X cinemas. In South Asia, 13 DTS:X cinemas will be installed with IAB by the end of 2023.
Demonstrating GDC and DTS commitment to enhancing immersive sound installations in cinemas worldwide, DTS:X screens using GDC’s media servers have been upgraded to support DTS:X for IAB. The SMPTE IAB standard delivers a single interoperable immersive audio format for theatrical distribution.
GDC and DTS began the DTS:X for IAB upgrade in China in fall of 2023, following the long pandemic lockdown and have completed the conversion of more than 100 DTS:X screens in 2023. Another 900 DTS:X screens in China will be converted to enable DTS:X for IAB playback in 2024.
In August 2021, GDC introduced new media servers with a built-in cinema audio processor option, based on the architecture of the SGS certified SR-1000 IMB. The SR-1000 with a built-in cinema audio processor offers a complete solution for cinemas worldwide to playback filmmakers’ audio and visual intent by featuring DTS:X for IAB object-based audio, with 16 channels, 24 channels, and 32 channels of audio output. China’s first 24-channel DTS:X for IAB is scheduled to be installed at BONA International Multiplex Dajiaoting Cinema in Beijing in December 2023.
“It is imperative for GDC to integrate industry standards into our products to ensure healthy growth in our industry,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited. “One of the most important standards adopted in the last few years was the SMPTE IAB standard for immersive audio. The transition from proprietary immersive sound formats to the IAB interoperable standard is a giant leap forward for the cinema industry. Introducing DTS:X for IAB rendering up to 32 channels in our media servers represents another milestone in the pursuit of offering our customers a cost-effective and reliable immersive sound solution.”
“DTS is committed to enabling the interoperable immersive standard in our DTS:X cinemas as a path for audiences to experience more immersive content than ever before” said Loren Nielsen, VP content & strategy of DTS/Xperi. “We’re encouraged by the swift pace of DTS:X for IAB upgrade progress in China. DTS expects our exhibitor partners in China will join DTS:X for IAB capable cinemas worldwide and will be playing IAB DCPs later in 2024.”
A proud sponsor of CineAsia
Once again, GDC is proud to support CineAsia as the Official Presenting Sponsor. This year, GDC will stage a live demonstration of DTS Surround Cinema, the latest audio technology from DTS, Inc. on Tuesday, December 5th at 11:30 am and again on Wednesday, December 6th at 2:00 pm.
To discover more about the numerous benefits of the company’s latest media servers with built-in cinema audio processors, along with other GDC digital cinema products, visit GDC at Meeting Room 2 at CineAsia 2023 from December 4th to 7th in Bangkok at True Icon Hall.
About GDC Technology Limited
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider with its manufacturing facility certified with ISO 9001:2015 by SGS. GDC develops, manufactures, and sells cinema projector, media server for both projector and LED cinema display, content storage system, cinema enterprise software including theatre management system and advanced cinema automation system for the global cinema industry. GDC is a licensee of the DTS Surround and DTS:X with IAB, the object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including LED cinema, 3D product, audio equipment, projector lamp, post-production service, and Electronic Delivery System (EDS).
About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. Now, DTS is also powering imaging and sensing technologies as well. For more information, please visit www.dts.com.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and IMAX Enhanced, an IMAX and DTS partnership, have been integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.
©2023 Xperi Inc. All Rights Reserved. Xperi®, TiVo®, DTS®, HD Radio™, Perceive® and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in the United States and other countries. All other trademarks and content are the property of their respective owners.
GDC Media Contact: Tony Adamson
Email: [email protected]
Phone: +1 (214) 686-0491
SOURCE: GDC Technology