Wisconsin-based Rogers Cinema selects Sonic Equipment Company for digital conversion featuring GDC Servers

Sterling, Virginia, (June 22, 2011) – Sonic Equipment Company (“Sonic”) was recently selected by Rogers
Cinema for the conversion of its Marshfield Cinema 8 in Marshfield, Wisconsin. Under the agreement, GDC Technology Limited (“GDC”), a world leading digital cinema solution provider, will supply the digital cinema servers to be deployed in the conversion program. As part of Sonic’s aggressive installation agenda, Marshfield Cinema anticipates being fully digitized by the end of June 2011, with the entire chain to be fully converted by the end of 2012.

 

Scott Koran, CEO at Rogers Cinema, has been working closely with Sonic during the conversion process.
Sonic has been very active in the state of Wisconsin, having overseen digital conversions in theatres in
Shawano, Sturgeon Bay and Whitewater. Additionally, conversions in Woodruff, Rhinelander, Ashland and
Antigo are scheduled to begin later this summer.

 

Rogers Cinema is a family-owned chain with 53 screens in Wisconsin and Michigan. Marshfield is the first of its locations to be designated for conversion. A second Rogers Cinema venue in Stevens Point, Wisconsin has been recently added to Sonic’s installation schedule. The conversion calls for the deployment of a combination of Christie Series II projectors, GDC servers and Datasat Digital’s popular AP-20 audio processor.

 

Cinedigm (NASDAQ: CIDM), the global leader in digital cinema conversion programs, is responsible for
structuring and implementing the underlying VPF agreement enabling Rogers Cinema’s conversion to digital cinema, as well as assuming the entire administration responsibility of the VPF program.

 

“Datasat is proud to have been selected as the audio processor of Sonic and Rogers Cinema’s continued
Digital Cinema transition,” said Dusty Thomas, Vice President of Sales, Datasat. “Our AP20 Audio Processor is also an alternative content switcher complimented by a full automation suite, which helps cinemas limit their exposure to multiple warranties and different manufacturers within their digital rollout.”

 

“We couldn’t be more pleased with the superior quality of GDC products and Sonic’s stellar services in overseeing the conversion, said Scott Koran, CEO at Rogers Cinema. “Needless to say, we’re really looking forward to impressing our customers with cutting edge digital cinema, and providing them with a moviegoing experience that’s second to none.”

 

“We are completely delighted to have been selected by both Sonic and Rogers Cinemas for the Wisconsin
conversion program,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology. “Having worked with Sonic previously, we understand their passion for assisting independent exhibitors in converting to digital. We are pleased Rogers Cinema has decided to work with GDC. It’s a testament to Rogers Cinema’s commitment to movie lovers, and we relish the opportunity to develop this partnership.”

 

“We are pleased to embark on this new relationship with Scott and the entire Rogers Cinemas family,” said Eric Olson, Director of Operations at Sonic Equipment Company. “Our focus on helping independent exhibitors across the country to find their way through the process to conversion is what has brought our two companies together. I look forward to many years of continued partnership.”

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About GDC Technology (www.gdc-tech.com)

GDC Technology (“GDC”) is a subsidiary of the Hong Kong publicly listed company – Global Digital Creations Holdings Limited. GDC is one of the leading solution providers for digital cinema, media delivery and display markets. GDC has successfully delivered and installed over 1000 operating digital cinema servers worldwide, including Austria, Africa, China, Germany, Hong Kong, India, Indonesia, Korea, Singapore, Slovakia, Slovenia, Spain, Switzerland, Taiwan, Thailand, the Netherlands, the Philippines, the US and UK. More than 500 feature titles have been released digitally on GDC’s Digital Cinema Servers.

 

About Rogers Cinema (www.rogerscinema.com)
In June of 1972 Paul J. Rogers purchased the Adler Theater and 10-13 Drive-in Theater from the J.P. Adler family. The Adler Theater had opened them in 1908. Today Rogers Cinema owns theaters in eight cities and two states. The Wisconsin operations are in Marshfield, Wisconsin Rapids, New London, Waupaca, Beaver Dam, Sparta and Stevens Point. The Michigan operation is in Houghton. Rogers Cinema’s total screen count is 53. Rogers Cinema is still owned by Paul Rogers and John Koran. Rogers Cinema Inc. employs approximately 170 people.

 

About Sonic Equipment Company (www.sonicequipment.com)
Sonic Equipment Company is a leader in the sales, installation and service of cinema equipment across the United States, specializing in digital cinema. They staff a fully trained and certified group of technicians, installers and sales managers to meet the needs of today’s growing industry.

 

About Cinedigm Digital Cinema Corp (www.cinedigm.com)
Cinedigm is a leader in providing the services, experience, technology and content critical to transforming movie theatres into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm’s digital cinema deployment organization, software, satellite and hard drive digital movie delivery network; pre-show in-theatre advertising services; and marketing and distribution platform for alternative content such as CineLive® 3-D and 2-D sports and concerts, thematic programming and independent movies is a cornerstone of the digital cinema transformation. Cinedigm™ and Cinedigm Digital Cinema Corp™ are trademarks of Cinedigm Digital Cinema Corp. [CIDM-G]

GDC Media Contact:
Connie Wong
Email: connie.wong@gdc-tech.com

Rogers Cinema Media Contact:
Stacy Sherman
Email: staceys@uniquescreenmedia.com

Sonic Equipment Company Media Contact: 
Kasey Shay
Email: kasey@sonicequipment.com

Cinedigm Media Contact:
Dave McNamee
Email: dmcnamee@cinedigmentertainment.com

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