GDC Technology deploys 170 Digital Cinema Integrated Projection Systems for Huayi Brother Cinemas
Entire cinema chain uses GDC Theatre Management System (TMS) for centralized management of multiplexes
CINEASIA, Hong Kong (December 8, 2011) — GDC Technology Limited (“GDC Tech”), a world-leading digital cinema solution provider, is pleased to announce that it has signed an agreement with Huayi Brothers Cinema Investment Co., Ltd. (“HBC”), involving the deployment of 170 GDC DCI-2200 Digital Cinema Integrated Projection Systems. The DCI-2200 system features the Barco DLP Cinema® projector, and the GDC SX-2000 Digital Cinema Server with Integrated Media Block. Deployment is expected to be completed before 2013. Moreover, HBC’s entire cinema chain, totaling 5 sites, is using GDC’s Theatre Management System, enabling automatic centralized theatre management and highly efficient operations of each digital multiplex.
HBC is a subsidiary of Huayi Brothers Media Co., Ltd. (“HBM”). With its success in film production and distribution, HBM is extending its existing business model to include exhibitions. HBC has begun to establish high-end HBC cinemas nationwide by leveraging its experience in film production and distribution to penetrate the exhibition market. Since 2010, HBC has operated 5 cinemas with more than 50 screens in Beijing, Chongqing, Wuhan and Hefei and expects to be operating 15 cinemas within the next 2 to 3 years.
“The successful launch of HBC reflects HBM’s ambition to complete the integration cycle of film production through to exhibitions,” said Yang Min, vice president of HBC. “GDC’s integrated projection system and TMS fully meet our standard for building high-end cinemas. All our cinemas are utilizing world-class digital cinema equipment. We definitely recognize the high caliber technology and exceptional service of GDC Tech in the field of digital cinema, which allows us to bring the perfect cinematic experience to moviegoers using the highest quality equipment. ”
“We feel extremely honored to be selected as HBC’s exclusive provider of digital cinema solutions. We started providing HBC with comprehensive deployment support in 2010,” said Dr. Man-Nang Chong, founder and CEO of GDC Tech. “GDC Tech will offer its full support and collaborate jointly with HBC to accelerate the development of digital cinema revolution in China.”
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About GDC Technology (www.gdc-tech.com)
As one of the world’s leading global solution providers for digital cinema, media delivery and display markets, GDC Technology (“GDC Tech”) has successfully delivered and installed digital cinema servers, projection and 3D systems worldwide. GDC Tech is currently the largest supplier of digital cinema servers throughout Asia and the second largest provider of digital cinema servers worldwide, serving its customers through offices in the US, Hong Kong, Japan, Singapore and China. GDC Tech is a portfolio company of The Carlyle Group.
About Huayi Brothers Cinema (www.hbcinemas.com)
Huayi Brothers Cinema Investment Co., Ltd. is a subsidiary of Huayi Brothers Media Co., Ltd., which has taken a new step in cinema construction and management through listing-based fundraising by relying on the excellent results in the fields of filmmaking and distribution. Under HBC, there are now 5 cinemas, which were built according to the super 5-star standard and introduced HD digital projectors, digital surround sound systems and professional audio equipment, with more than 50 screens. The plan is to invest 130 million yuan to build another 15 cinemas in the upcoming 2 to 3 years.
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