GDC Technology Celebrates Launch Of Second Generation Digital Cinema Server With Successful Showcase At China Beijing Birtv Digital Cinema Forum

Beijing, CHINA (Aug 28, 2006) – GDC Technology, the leading provider of digital cinema solutions
launched its second generation digital cinema (d-cinema) server at the recent Beijing International Radio, TV & Film Equipment Exhibition 2006 (BIRTV).

 

Succeeding on the same reliable platform that has made its flagship SA1000 server one of the most widely deployed digital cinema servers worldwide, the SA2000 DSR™ Digital Film Server is a “hybrid”
server that supports DCI MXF JPEG2000 and MXF MPEG2 Interop formats. The SA2000 Server allows
users to exhibit d-cinema contents on JPEG2000 format, which is adopted by the Digital Cinema Initiatives, LLC (DCI) and maintains its backward compatibility with the MXF MPEG2 Interop format. The same SA2000 Server also plays out alternative contents such as pre-show entertainment, on-screenadvertisement and HDTV live-events in high quality MPEG2 4:2:2 format without the need for another server. In addition, the all-in-one SA2000 Server supports stereoscopic 3-D playback and HDTV livestreaming/recording.

 

At the China Beijing Digital Cinema Forum held on August 25 during BIRTV where latest updates on dcinema businesses and technologies were presented, Dr Man-Nang CHONG, CEO of GDC Technology
presented the versatile all-In-one SA2000 d-cinema server. “There is no secret that most digital cinema
server manufacturers adopt the same digital cinema technologies from SMPTE dual-link HD-SDI standard, Analog Devices for JPEG2000 decoding, Thomson for forensic watermarking and Texas Instruments for link encryption and subtitle” commented Dr CHONG, “With the same picture and audio quality achievable with these digital cinema technologies, the educated customers will now compare the functionalities, costperformance ratio and reliability of the digital cinema servers when making a buy decision.” added Dr CHONG.

 

At the Digital Cinema Forum, GDC Technology’s SA2000 was selected with BARCO DP100 projector for the screenings of the latest Hollywood feature film trailers encoded in JPEG2000 12-bit 4:4:4 “XYZ” color space. For the delegates’ comparison and evaluation, ASC-DCI’s “Standard Evaluation Material” (“StEM”) was showcased in both JPEG2000 and MXF MPEG2 Interop formats on the same SA2000 Server; the content was encoded using GDC Technology’s new EN2000 Digital Mastering System that encodes in both variable-bit-rate JPEG2000 and MPEG2 formats and seamlessly packages the content with a common MXF format that is adopted by DCI. A second unit of SA2000 Server had been screening the same JPEG2000 content on BARCO DP90 projector at the BIRTV exhibition booth from Aug 23 – 26.

 

Along with the availability of the second-generation SA2000 Digital Cinema Server, existing SA1000
servers installed worldwide in many of the world’s best cinemas may also be upgraded with the
JPEG2000 upgrade kit, announced at ShoWest earlier this year.

 

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About GDC Technology Private Limited
GDC Technology Private Limited is a Singapore incorporated company. It is a subsidiary of the Hong
Kong Public Listed Company – Global Digital Creations Holdings Limited. GDC Technology pioneers digital post-production, delivery and presentation technologies. Known for its commitment to innovative engineering work, quality products and state-of-the-art technology, GDC Technology offers solutions on film transfer, post-production, delivery and presentation of digital content.

 

GDC Technology has successfully delivered and installed more than 500 digital/electronic cinema
theatres in Africa, Europe, Hong Kong, India, Korea, Singapore, Taiwan, Thailand and US. More than 200 full-length feature films have been released digitally on GDC Technology servers. GDC Technology installed the world’s first 2K digital cinema multiplexes with DSR™ Cineplex Central Server in Singapore; each digital cinema multiplex has an average of five 2K digital cinema screens where digital content is streamed real-time from DSR™ Cineplex Central Server. For more information on GDC Technology, visit www.gdc-tech.com.

 

Media Contact:
Ms Cherine Liu
GDC Technology Private Limited
70 A/B Amoy Street, Singapore 069889
Tel: +65 6222 1082
Fax: +65 6222 1089

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