La plataforma publicitaria de GDC (GAP) es una solución de gestión especializada para anunciantes y cines que automatiza la distribución de anuncios antes de las proyecciones. Centraliza en una plataforma en la nube la gestión tradicional de publicidad de múltiples cines, permite distribuir campañas de forma unificada, gestionar grandes volúmenes de anuncios, actualizar las órdenes de emisión en tiempo real y generar informes de reproducción – ofreciendo una solución integral para automatizar la gestión de la publicidad previa a las proyecciones.
Plataforma de gestión de publicidad previa a la proyección en cine digital
GAP
Solución integral para la gestión de ciclo cerrado de la distribución automatizada de publicidad previa al espectáculo
Vista general
Aspectos destacados del negocio :
Un anunciante puede difundir distintos anuncios en varios cines de forma simultánea.
Varios anunciantes pueden difundir diversos tipos de anuncios de forma simultánea en un mismo cine.
El informe de cribado compara el cronograma previsto con los resultados reales del cribado..
Más de 7700 pantallas, más de 1080 cines impulsados por GAP
(since 2021)
36,000,000+
paquetes publicitarios creados
9,600,000+
recursos publicitarios entregados
1,800,000+
informes de reproducción generados
Funciones principales
Ad Scheduling and Content Distribution:
Create and edit ad properties including title, DCP, duration, start/end times, and target cinemas; upload DCP to cloud storage via the web interface and generate a CDN download link; the system automatically delivers DCP to the designated cinemas.
Ad Campaign Programming:
Based on each ad’s campaign window, target cinemas, movies, and placement, the system automatically generates tailored ad campaign programming for each cinema according to predefined rules, supporting automatic consolidation of multiple advertisers’ programming within a single cinema.
Audit Report:
Ad campaign programming and POS exchange data serve as programming plans, while digital cinema server playback logs represent actual playback results; a comparison report between planned and actual screenings is generated.
System Features:
1
Stability:
Developed, deployed, and operated on the widely used AWS (Amazon Web Services) platform, the system meets comprehensive business requirements for large-scale advertising content upload, storage, distribution, and management while delivering secure and reliable service.
2
Timeliness:
Leveraging real-time event monitoring and automated operation alerts, the platform achieves full automation of business processes—ad placements can be updated in cinemas within minutes, and actual screening results can be verified on the platform the following day.
3
Accuracy:
To ensure the screening report accurately reflects actual cinema performance, both planned and actual screening data are sourced from tamper-proof systems: advertising plans come from platform execution orders, main film schedules from POS scheduling systems, and actual screening data from digital cinema server playback logs.
4
Extensibility:
The system provides interfaces or integration capabilities for specific system objects (e.g., advertising assets, ad execution orders, playback reports) to accommodate diverse customer business process requirements and enable seamless workflow integration with external systems.
