Sales of GDC SR-1000 Exceed Expectations Despite the Supply Chain Issue
GDC Reports Stellar Performance with SR-1000 IMB Shipments in 2022 Increasing 28 Percent on a One-year Compound Annual Growth Rate
BANGKOK, December 8th, 2022 — GDC Technology Limited (GDC), a leading global provider of digital cinema solutions, announced today that cumulative global shipments for its SR-1000 Standalone Integrated Media Block™ are on track to exceed its 2022 forecast despite the supply chain issue. With the introduction of an optional built-in cinema audio processor and the highest frame rate technology, GDC is forecasting continued sales growth generated by theatre owners continuing to replace legacy digital cinema media servers in 2023. Additionally, GDC attributes the growth to launching new audio products, such as 5.1/7.1/15.1 cinema audio processor and DTS:X™ for IAB (Immersive Audio Bitstream) immersive audio rendering available in 16-/24-/32-channel with AES67 networked audio features. 32-channel AES67 feature is targeted to release in Q1 2023. GDC also launched more audio cinema products at CineAsia – Espedeo™ DAC Series (Digital-to-Analog Audio Converter) and AES67/AES3 32+32-channel Bidirectional Converter.
“We achieved these results by listening to customers,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited. “Our focus on execution, combined with our continued R&D allowed us to exceed expectations and deliver strong sales growth. We are very bullish on the future of the cinema industry. We plan to continue adding features to our SR Series product line based on the needs of our customers, which include the Hollywood creative community.”
During the last two years, the focus of the company has been on product innovation to improve the moviegoing experience. In addition, GDC launched a redesigned website and focused on social media to deliver a consistent sales and marketing strategy. Working in this way paid off, as the SR Series media server sales grew by 28 percent compared with the same period in 2021, shipping over 20,000 units since its introduction in 2018. With the supply chain issue loosening up, GDC expects sales growth to continue in 2023 and beyond as exhibitors replace legacy equipment with the company’s latest SR-1000 media server technology designed with enhanced features to attract audiences to movie theatres, such as 4K resolution at 240fps in 3D.
About GDC Technology Limited
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider with its manufacturing facility certified with ISO 9001:2015 by SGS. GDC develops, manufactures and sells cinema projector, media server for both projector and LED cinema display, content storage system, cinema enterprise software including theatre management system and advanced cinema automation system for the global cinema industry. GDC is a licensee of the DTS:XTM object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including LED cinema, 3D product, audio equipment, projector lamp, Supra 4.0 high-gain and high-contrast screen, post-production service, Electronic Delivery System (EDS).
Standalone Integrated Media Block is a trademark of GDC Technology Limited. All other trademarks are the property of their respective owners.
GDC Media Contact: Tony Adamson
Email: [email protected]
Phone: +1 (214) 686-0491
SOURCE: GDC Technology